Honda Activa, India’s most trusted and highest selling automatic scooter has created a new history by ending the 17-year long monopoly of motorcycles in India. It has been ruling 2 Wheeler sales from the past 6 consecutive months as India’s highest selling 2 Wheeler of 2016 with a lead of over 1 lac units over its nearest rival, the Hero Splendor.
Since its launch in 2001 as the first two-wheeler by Honda 2Wheelers India, this 15-year old brand reactivated the dying automatic scooter market as the sales of Activa rose exponentially from 55,000 units in its debut year (FY’2001-02) to over 2.46 million units in last FY’ 2015-16.
Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said,
Honda claims that Activa sales alone contributes to 15% of the total domestic 2Wheeler industry which is more than entire 125cc motorcycle segment sales put together!“Activa today represents the metamorphosis of the society. The superior convenience, unisex appeal coupled with product features (increased mileage, style and technology) has converted millions from pillions to riders. Honda’s Activa has come to symbolize a remarkable blend of Reliability, Comfort & Convenience, Style and uncompromised performance. We thank our valued customers who have made Activa the most preferred choice of families for commuting in India. That’s what we call Activating the Nation.”
Month wise domestic sales chart
via : http://www.motorzest.com
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