'Hold up', you say, 'haven't you seen the Hot Wheels cars that double as money clips, golf tees and bottle openers?' Or you say 'what about Greenlight's Hitch/Tows or Johnny Lightning's Zingers or Kyosho's Formula One cars?' If you said any of those things make their respective brands unique, you'd be 100% correct. Matchbox, however, is king of unique realistic vehicles. Think fork-lifts, scrapers, military vehicles, the Mudstanger and more.
I've wrote before about Matchbox vehicles that define the brand. I think Matchbox at its best is a two-trick pony. Sure we all know and love the so-called 'golden age' vehicles: licensed models, with front and rear only tampos and quality wheel choice. Matchbox does those models exceptionally well. The other theme Matchbox does incredibly well and shouldn't neglect are 'real-working-vehicles' and other unique, but real cars. If you're not sure what I mean, I've included 6 examples of quality Matchbox vehicles that both kids and collectors appreciate. They're not 'golden age' but they're equally important to the Matchbox brand and what sets it apart.
No comments:
Post a Comment