Believe it or not, there is more opportunity online than in any other media today, because there is so much untapped potential. Very simply, you certainly can make a killing offline, and many people are doing it; the online world is still in the relative wild west stages, although you certainly need to get moving if you want to start profiting on the opportunities before they get too competitive.
Since with most of my other articles, I've strictly covered ways to generate traffic online to your web site business and other related home base business ideas, today let's look at some offline methods. First of all, offline can be a great way to drive traffic to your web site relatively inexpensively, although it can be quite pricey when you don't know what you're doing. First of all, some of the best places to start testing offline are in your local classified ads.
This can be a very inexpensive way to drive some traffic to your site without paying a whole lot. Of course, depending on the size city you live in, this may or may not be effective; however, this is a great starting point. Also, there are services that will automatically place your ad in literally hundreds of papers across the countries for very minimal fees, and these are certainly worth looking into if you are a serious online marketer.
Next up, you should look at specialist magazines related to your niche, or trade journals. Very simply, with these you can usually put an ad there and drive people either to an 800 number or directly to your web site. Keep in mind, when at all possible, it is certainly optimal to send them to your site, because you can deliver a lot more information via the internet than you can on the phone.
Of course, the important to remember is that your web site needs to be very focused for this to work; very simply, don't try to sell multiple things on your website, as this will give the visitor endless opportunities to click around and explore. Only have them make one decision; whether or not they want to buy your product or service. When you simplify it for them, this makes it much easier to make a sale.
Finally, one of the best ways to generate a lot of traffic (although this is probably the most expensive method) is to do a direct mail campaign. Obviously, when doing this you certainly need to know what you're doing and be direct marketing savvy, but if you do, this can be a very effective lead generation tool. In your direct mail piece, you simply send the prospects right to your website.
You can get the names for your direct mail campaign either from specialty services that only focus on providing these lists, an on some occasions, magazines will give you their list of subscribers for a fee. A great company to start out with would be direct mail associates inc, and if they don't offer what you want, just keep looking.
Also, if you want to save some money with your direct mail piece, you might try sending out direct mail postcards instead of a whole sales letter, although these obviously aren't as effective as a longer sales letter. Hopefully this information will help you to realize there is a lot of opportunity you might be overlooking offline, and help your base business home list mailing opportunity start benefiting form the use of offline as well as online media.